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  BEST BUY! Save $100 on FLEXPASS Conference Registration
  Provides Access to both HB LED Market &
  Lighting Conference Tracks on both Thursday and Friday
  Save $50 on HB LED Market Track Only or 
  Save $50 on Lighting Track Only - Friday sessions only
  View the entire conference program below for the FLEXPASS

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LEDs: The Next Wave of Lighting
Conference Overview and Market Review

Strategies Unlimited’s most recent HB LED market review and forecast report concludes that several applications are projected to have growth rates exceeding 50% over the next five years, including backlights for notebook computer displays and LCD TV’s and solid-state lighting.  The total HB LED market is projected to grow at an annual average rate of 29.5% through 2014.

We are pleased to present the third annual LED Japan Conference and Expo. The 2010 event follows upon a great success in 2009, in which attendance at the conference and expo nearly doubled to 5,300.

As we complete the first decade of the 21st century, the outlook for the HB LED market has never been brighter. Although the HB LED market experienced a slowdown in the first half of 2009 due to the worldwide economic recession, the market quickly rebounded in the second half of the year.  Moreover, the long-term fundamentals of the HB LED market remain sound. Strategies Unlimited’s most recent HB LED market review and forecast report concludes that several applications are projected to have growth rates exceeding 50% over the next five years, including backlights for notebook computer displays and LCD TV’s and solid-state lighting.  The total HB LED market is projected to grow at an annual average rate of 29.5% through 2014.

We continue to see dramatic improvement in the performance of high-brightness LEDs. These developments are helping to accelerate the adoption of LEDs in a variety of lighting applications and are establishing a path for the ultimate adoption of LEDs in general illumination. A wide variety of new LED lighting products are coming to the market every month, and more and more lighting companies are becoming involved in this fast growing industry. 

Our focus for the LED Japan Conference and Expo 2010 is on the developments in HB LED applications, technology and manufacturing that will continue to drive the market forward over the next five years and beyond.  In addition, for the first time in 2010, the LED Japan Conference and Expo will feature an LED lighting track, which will take place on October 1 immediately following the main conference sessions.  This track will examine some of the most pressing issues regarding the use of LEDs in lighting applications.

Who Should Attend
• Buyers of LEDs for:
   - Mobile Appliances
   - Signs and Displays
   - Automotive Lighting
   - Signals
   - Illumination
   - Electronic Equipment
• Lighting designers
• Corporate R&D
• Light system designers
• LED product engineers
• Technical management
• Sales, marketing, and consultant who serve LED markets
• Financial analysts, investment bankers, and venture capitalists

FLEXPASS Registration includes both the HB LED Market Conference Track on Thursday and Friday plus the LEDs in Lighting Conference Track on Friday afternoon.

HB LED MARKET CONFERENCE TRACK
September 30, Thursday and Friday, October 1

Session 1: Solid-State Lighting Markets and Applications 

Thursday, September 30          9:30 – 10:15 AM

Market Update for HB LEDs and Solid-State Lighting

SPEAKER:
Robert V. Steele, Ph.D.
Conference Chair
Strategies Unlimited

Robert V. Steele is a consultant to Strategies Unlimited.  He retired from the company in 2010 as the Director of the LED Practice, which has provided market research reports and consulting services on LEDs since 1994.  In that position he supervised and co-authored 10 editions of Strategies Unlimited‘s periodic report on the visible LED market, as well as reports on solid-state lighting, gallium nitride technology and markets, and the supply side of the high-brightness LED industry.He ws also the conference chair for eleven years for Strategies Unlimited's annual Strategies in Light Conference in the US, and for the past years for the LED Japan Conference and Expo.  Dr. Steele has written regularly for industry publications on high-brightness LED markets and applications, and has given invited presentations at major conferences around the world. As an internationally recognized expert in this subject, he has been interviewed and quoted by major publications, including Forbes, The Wall Street Journal, The New York Times, The Financial Times, and The Economist, among others.

Thursday, September 30         10:15 - 11:00 AM
Keynote Address: History & Recent Advance of Nitride-Semiconductor LEDs

Nitride-base LEDs are used for large size full-screen displays, backlights for cell phones and notebook PCs, and are penetrating into LCD TVs and light sources for general lighting. Their market size is large and growing rapidly. In this presentation, the history of nitride blue LED development will be reviewed, and technological progress and applications, including the future potential of the technology, will be addressed.

SPEAKER:
Koichi Ota
Corporate Auditor & Member of the Board of Corporate Auditors
Toyoda Gosei Ltd.

SPEAKER:
Alfred Felder
President and CEO
Osram Opto Semiconductors Asia Ltd.

Thursday, September 30         1:30 - 2:15  PM
Current Conditions and Problems of LED Lighting

This presentation will discuss the current status of LED lighting, including its performance capabilities and some problems in its application. It will also address the future trend of LED lighting, which is expected to become the "Fourth Generation of Lighting"

SPEAKER:  
Koji Matsushita
General Manager, Lighting Manufacturing Business Unit
LED Lighting Planning Department
Panasonic Electric Works Co., Ltd.

 
Koji Matsushita joined Matsushita Electric Works (currently Panasonic Electric Works) in 1987.  He began his career in the design and planning of lighting control system and stage lighting fixtures.  From 2004 to 2009 he was in charge of product planning for LED Lighting fixtures.  In 2009 he became general manager of LED Lighting.

Thursday, September 30          2:15- 3:00  PM
 Innovative LED Driver Solutions for Automotive & Industrial Applications 

LEDs are penetrating more and more lighting applications due to their long lifetime, high efficiency and design 
flexibility. Nevertheless the LED alone is not able to achieve these advantages under harsh conditions. For high-power LEDs, high system cost often occurs due to over-engineered LED drivers, which is one important factor delaying faster adoption. For low- and mid-power LEDs, the wide use of resistors and discrete solutions does not fulfill severe quality requirements and limits the life time of the LED products.  This presentation will illustrate how the use of innovative LED driver solutions will achieve cost optimization and improve the quality and lifetime of LED light sources in demanding automotive and industrial applications. 

SPEAKER:
Christoph Pietschmann
Product Marketing Manager
Automotive LED Drivers
Infineon Technologies

Session 3:        High-Growth Market Opportunities

Thursday, September 30          3:30 - 4:15  PM
Technical Trends and Challenges of LEDs for Automotive Applications

Today automobiles employ various light sources for lighting systems, including: exterior components such as headlamps and rear signal lamps; and interior components such as displays for gauges, instrument panels, audio systems, navigation systems, and foot lamps and map lamps. Due to their characteristics such as compactness, light weight, long life, low power consumption, and vibration and shock resistance, adoption of LEDs as light sources for these applications has been advancing rapidly, and the automotive applications of LEDs are expected to expand more in the future. This presentation will address LEDs’ practical applications and technology trends, and challenges to be overcome in the future.

SPEAKER:
Takashi Sato
Chief Researcher, Research and Development Center
Stanley Electric Co.

Takashi Sato joined Stanley Electric in 1982 and was involved in lamp design for automotive applications.  In 1991 he studied the margin of safety of lamps in the driving environment at University of Michigan Transportation Research Institute.  Beginning in 1993 he studied the safety of headlamps at the R&D department of Stanley. From 2000 to the present he has been involved in new technology development at the Research and Development Center of Stanley

Thursday, September 30           4:15 - 5:00 PM  
The  Market for LED Backlights in LCD TVs

TV backlighting is the next segment to benefit from LED illumination.  Due to benefits such as energy efficiency, instant on/off, and low profile the TV market is switching from fluorescent lamps to white LEDs.  This trend has accelerated due to energy efficiency regulation.  This presentation will discusses design trends in LCD TV backlighting and the related technologies of light management films and backlight light guides.

SPEAKER:

Carl Cobb
Senior Partner

McLaughlin Consulting Group

Carl Cobb is a Senior Partner in the McLaughlin Consulting Group in Menlo Park, California.  The practice is focused on ventures and new technologies for flat panel displays and associated optical and electronic components.  He has authored multi‑client market reports on LED backlighting and brightness enhancement films as well as private market assessments for MCG clients. Mr. Cobb was previously general manager for LC displays at dpiX, a Xerox New Enterprise company, as has served in a variety of management positions at Optiva, Motorola, and IBM Instruments.  

Session 4:  LED Manufacturing Issues 

Friday, October 1              9:00 - 9:45 AM
Process Control  & Yield Management Strategies
in HB LED Manufacturing

With the explosive growth in HB LED applications, device manufacturers are increasing focus on improved device performance and reduced manufacturing costs. In-line inspection during device fabrication significantly increases LED performance through improved process control and allows device makers to achieve cost savings through higher yields. In high volume manufacturing, in-line inspection enables (a) accelerated development and ramp, (b) faster excursion detection and control, and (c) improved baseline yields. In this presentation, inspection requirements in LED wafer manufacturing processes will be discussed with emphasis on process defects and their impact on yield. Additionally, current industry implementation strategies and best practices will be discussed for automated inspection tools at different steps of HB LED fabrication. Finally, the presentation will summarize benefits of in-line inspection on fab productivity through improved uptime and higher yield.

SPEAKER:
Srinivas Vedula
Director of Marketing
Growth and Emerging Markets Group
KLA Tencor

Friday, October 1       9:45 - 10:30 AM

Test and Measurement  Requirements for LED Manufacturing

SPEAKER:

Jason Eichenholz

Chief Technology Officer

Ocean Optics

Session 5: Advances in LED Lighting Technology

Friday, October 1           10:45 - 11:30   AM     
LED Lamps: the Battle of the Bulbs

One of the most challenging fields in solid-state lighting is the replacement of the conventional light bulb by LED technology. In this presentation the world of light bulbs and the challenges for LEDs will be introduced. The diversity of shapes, applications and specifications will be touched upon. Critical success factors for the acceptance by professional users and home consumers, and the efforts by governments around the world will be discussed. Philips development of the first phase to replace the 50-W bulb will be explained, starting from the challenge of the L-Prize lamp. An outlook for 2010-2015, including cost and performance targets relative to traditional light sources, will be provided.

SPEAKER:
Jean Paul Jacobs
Product Development Director, LED Lamps and Systems
Philips Lighting China

Jean Paul Jacobs began his career at Royal Philips Electronics, where he had ten years international experience working in the Netherlands, Mexico, China, and at a joint venture of LG Electronics and Philips. In 2004 he moved to Philips Lighting in the area of solid state lighting. After leading the SSL team at the Advanced Development Lighting Laboratories, he was in charge of the SSL module development group in Eindhoven, The Netherlands. Since August 2008 he has been the product development director of the Philips Global Business Unit for LED Lamps and Systems development team in Shanghai, China

Friday, October 1           11:30 - 12:15  PM     
New Applications and Integrated Solutions Being Made Possible by Rapidly Changing LED Technology

This presentation will address some of the effects of the rapidly increasing performance of  LED technology, which is making it possible for many more lighting applications to break into the "good enough” point. The focus will be on the recent improvements of LED technology, the new applications being targeted, and how integrated solutions (light engines) can quickly decrease time to market for many lighting manufacturers.

 
SPEAKER:
Costa Politakis 
Worldwide Market Segment Manager
Future Lighting Solutions

Costa Politakis has been involved with high-power LEDs since 1999, when Future Electronics and Philips Lumileds engaged in an exclusive partnership to pioneer LEDs as a light source. His prior experience includes product management in developing, selling and marketing consumer lighting products across major North American retailers. He is now exclusively responsible for marketing "light" as a complete solid-state lighting system solution. Costa regularly presents at industry and customer forums and seminars worldwide, promoting the adoption of high-power LED technology.

LEDs in Lighting Conference Track 
Friday, October 1

Friday, October 1             1:00 - 1:45  PM  

Possibilities of LED Lighting From a Lighting Designer’s Perspective

This presentation will discuss the effectiveness and future expectations of LEDs

from a lighting designer’s point of view. It will also introduce some recent work of

Mr.Okayasu using LEDs.

SPEAKER:  

Izumi Okayasu 
Lighting Designer
Izumi Okayasu Lighting Design

Izumi Okayasu gradated from Nihon University as a bio-resource sciences major in 1994, and in 1995 he started his career at the Institute of Agriculture and Machinery. While working at ITL Co., Ltd from 2000-2007, he established a design office and renamed it to Izumi Okayasu Lighting Design in 2008.

Friday, October 1           1:45 - 2:30 PM 
General Lighting Applications for LED Products

SPEAKER:
Masayuki Ishikawa
General Manager, Strategic Business Promotion Office
New Lighitng Systems Division
Toshiba Lighting

Friday, October 1           2:45 - 3:30 PM  

Use of LED Lighting for CO₂ Reduction

This presentation will address the use of LEDs as the next generation of lighting, including their potential for reducing CO2 emissions and thus contributing to the solution of global warming.



SPEAKER:
Junichi Nakamura
Executive Engineer, Architects & Engineers
Shimizu Corporation

Junichi Nakamura joined Architect & Engineers, Shimizu Corporation in 1976 and in 2008, he became Executive Engineer of the mentioned division at Shimizu Corporation.

Friday,  October 1           3:30- 4:15 PM

Standardization for LED Lighting

This presentation provides a comprehensive overview of the standardization process and new standards for LED Lighting in the US. In particular it focuses on the standards for general lighting applications, which are developed or under development by ANSI, NEMA, IESNA, UL, IEEE and other organizations. The US government specifications for SSL such as Energy Star will be included. 

SPEAKER:
Jianzhong Jiao
Director of Regulations & Emerging Technologies
Osram Opto Semiconductors, Inc.

Dr. Jianzhong Jiao is an internationally recognized expert for lighting products design, technology development, testing, standards and regulations. He holds multiple leadership positions in the lighting industry. He is the Chairman of SAE Lighting Committee, past Chairman of the NGLIA, past Chairman of the NEMA SSL Section Technical Committee, and an active member of IESNA, ANSI, UL, SPIE, and IEEE. Dr. Jiao is an SAE Follow, and has received several industry awards. He has 9 US Patents, over 20 technical papers, numerous public talks and magazine articles, and he teaches seminars and short courses for LED lighting. 

  BEST BUY! Save $100 on FLEXPASS Conference Registration
  Provides Access to both HB LED Market &   Lighting Conference Tracks