HB LED Market Conference Track: 
LEDs -The Next Wave of Lighting

Who will attend the HB LED Market Conference Track:
• LED manufacturers
• Suppliers of equipment and materials to the LED industry
• LED system manufacturers
• Lighting architects
• Automotive lighting suppliers
• Lighting product manufacturers
• Lighting system designers
• LED product designers
• Financial analysts, investment bankers, and venture capitalists
• Corporate R & D staff

HB LED Market Conference Track 

Session 1: Solid-State Lighting Markets and Applications 

Thursday, September 30          9:30 – 10:15 AM

Market Update for HB LEDs and Solid-State Lighting

SPEAKER:
Robert V. Steele, Ph.D.
Conference Chair
Strategies Unlimited

Robert V. Steele is a consultant to Strategies Unlimited.  He retired from the company in 2010 as the Director of the LED Practice, which has provided market research reports and consulting services on LEDs since 1994.  In that position he supervised and co-authored 10 editions of Strategies Unlimited‘s periodic report on the visible LED market, as well as reports on solid-state lighting, gallium nitride technology and markets, and the supply side of the high-brightness LED industry.He ws also the conference chair for eleven years for Strategies Unlimited's annual Strategies in Light Conference in the US, and for the past years for the LED Japan Conference and Expo.  Dr. Steele has written regularly for industry publications on high-brightness LED markets and applications, and has given invited presentations at major conferences around the world. As an internationally recognized expert in this subject, he has been interviewed and quoted by major publications, including Forbes, The Wall Street Journal, The New York Times, The Financial Times, and The Economist, among others.

Thursday, September 30         10:15 - 11:00 AM
Keynote Address: History & Recent Advance of Nitride-Semiconductor LEDs

Nitride-base LEDs are used for large size full-screen displays, backlights for cell phones and notebook PCs, and are penetrating into LCD TVs and light sources for general lighting. Their market size is large and growing rapidly. In this presentation, the history of nitride blue LED development will be reviewed, and technological progress and applications, including the future potential of the technology, will be addressed.

SPEAKER:
Koichi Ota
Corporate Auditor & Member of the Board of Corporate Auditors
Toyoda Gosei Ltd.

Koichi Ota joined Toyoda Gosei in 1975, and in 1999 he became General Manager of the company’s Optoelectronics Business. In June 2001 he was elected to the Board of Directors, and in 2005 he was appointed Managing Director of Toyoda Gosei Ltd.. In June 2010 he became a corporate auditor and a member of the Board of Corporate Auditors.

Thursday, September 30           11:00 -11:45  AM  
The  Market for LED Backlights in LCD TVs 

TV backlighting is the next segment to benefit from LED illumination. Due to benefits such as energy efficiency, instant on/off, and low profile the TV market is switching from fluorescent lamps to white LEDs. This trend has accelerated due to energy efficiency regulation. This presentation will discusses design trends in LCD TV backlighting and the related technologies of light management films and backlight light guides. 

SPEAKER:

Carl Cobb
Senior Partner

McLaughlin Consulting Group

 

 

 Carl Cobb is a Senior Partner in the McLaughlin Consulting Group in Menlo Park, California. The practice is focused on ventures and new technologies for flat panel displays and associated optical and electronic components. He has authored multi‑client market reports on LED backlighting and brightness enhancement films as well as private market assessments for MCG clients. Mr. Cobb was previously general manager for LC displays at dpiX, a Xerox New Enterprise company, as has served in a variety of management positions at Optiva, Motorola, and IBM Instruments.   

Thursday, September 30         1:30 - 2:15  PM
Current Conditions and Problems of LED Lighting

This presentation will discuss the current status of LED lighting, including its performance capabilities and some problems in its application. It will also address the future trend of LED lighting, which is expected to become the "Fourth Generation of Lighting"

SPEAKER:  
Koji Matsushita
General Manager, Lighting Manufacturing Business Unit
LED Lighting Planning Department
Panasonic Electric Works Co., Ltd.

 
Koji Matsushita joined Matsushita Electric Works (currently Panasonic Electric Works) in 1987.  He began his career in the design and planning of lighting control system and stage lighting fixtures.  From 2004 to 2009 he was in charge of product planning for LED Lighting fixtures.  In 2009 he became general manager of LED Lighting.

Thursday, September 30          2:15- 3:00  PM
 Innovative LED Driver Solutions for Automotive & Industrial Applications 

LEDs are penetrating more and more lighting applications due to their long lifetime, high efficiency and design 
flexibility. Nevertheless the LED alone is not able to achieve these advantages under harsh conditions. For high-power LEDs, high system cost often occurs due to over-engineered LED drivers, which is one important factor delaying faster adoption. For low- and mid-power LEDs, the wide use of resistors and discrete solutions does not fulfill severe quality requirements and limits the life time of the LED products.  This presentation will illustrate how the use of innovative LED driver solutions will achieve cost optimization and improve the quality and lifetime of LED light sources in demanding automotive and industrial applications. 

SPEAKER:
Christoph Pietschmann
Product Marketing Manager
Automotive LED Drivers
Infineon Technologies

Session 3:        High-Growth Market Opportunities

Thursday, September 30          3:30 - 4:15  PM
Technical Trends and Challenges of LEDs for Automotive Applications

Today automobiles employ various light sources for lighting systems, including: exterior components such as headlamps and rear signal lamps; and interior components such as displays for gauges, instrument panels, audio systems, navigation systems, and foot lamps and map lamps. Due to their characteristics such as compactness, light weight, long life, low power consumption, and vibration and shock resistance, adoption of LEDs as light sources for these applications has been advancing rapidly, and the automotive applications of LEDs are expected to expand more in the future. This presentation will address LEDs’ practical applications and technology trends, and challenges to be overcome in the future.

SPEAKER:
Takashi Sato
Chief Researcher, Research and Development Center
Stanley Electric Co.

Takashi Sato joined Stanley Electric in 1982 and was involved in lamp design for automotive applications.  In 1991 he studied the margin of safety of lamps in the driving environment at University of Michigan Transportation Research Institute.  Beginning in 1993 he studied the safety of headlamps at the R&D department of Stanley. From 2000 to the present he has been involved in new technology development at the Research and Development Center of Stanley

Thursday, September 30       4:15 - 5:00 PM
LED and OLED Innovations for New Applications in Solid State Lighting

SPEAKER:
Alfred Felder
President and CEO
Osram Opto Semiconductors Asia Ltd.

Session 4:  LED Manufacturing Issues 

Friday, October 1              9:00 - 9:45 AM
Process Control  & Yield Management Strategies
in HB LED Manufacturing

With the explosive growth in HB LED applications, device manufacturers are increasing focus on improved device performance and reduced manufacturing costs. In-line inspection during device fabrication significantly increases LED performance through improved process control and allows device makers to achieve cost savings through higher yields. In high volume manufacturing, in-line inspection enables (a) accelerated development and ramp, (b) faster excursion detection and control, and (c) improved baseline yields. In this presentation, inspection requirements in LED wafer manufacturing processes will be discussed with emphasis on process defects and their impact on yield. Additionally, current industry implementation strategies and best practices will be discussed for automated inspection tools at different steps of HB LED fabrication. Finally, the presentation will summarize benefits of in-line inspection on fab productivity through improved uptime and higher yield.

SPEAKER:
Srinivas Vedula
Director of Marketing
Growth and Emerging Markets Group
KLA Tencor

Friday, October 1       9:45 - 10:30 AM

Optical Testing: An Essential Part of LED Manufacturing

The explosive growth of LEDs as replacements for fluorescent and incandescent light sources is fueling tighter requirements on LED performance by the designers of displays and luminaires.   Historically, the first optical measurements of LEDS occurred after they were packaged.   By moving the optical testing further upstream in the manufacturing process, yields are increased, binning is more efficient and the cost of manufacturing is reduced.  Optical testing now occurs at several steps in the process, starting with wafer probing, followed by testing raw die, taped die and finally packaged LEDs.  After packaging, the LEDS are used in displays and luminaires and these components also need optical testing.  Finally the end users of the components are often interested in further testing to be sure the light source works well in the intended environment. This presentation reviews the different types of optical testing available and identifies where it is needed at each step in the value chain.

SPEAKER:
Peter Weitzman, Ph.D.
VP- Sales & Marketing
Labsphere

 Dr. Weitzman is the Vice President of Sales and Marketing at Labsphere, Inc. (A Halma company), where he oversees the global sales of Labsphere’s products and services. In his current role, he leads Labsphere’s strategy for bringing products to market which advance the state of the art in LED and solid state lighting optical testing. Dr. Weitzman was instrumental in forming the partnership between Labsphere and Photal Otsuka Electronics to bring Labsphere’s high reflectance coating to the HalfMoon flux measurement device and in introducing the HalfMoon to the US and European market.  

Session 5: Advances in LED Lighting Technology

Friday, October 1           10:45 - 11:30   AM     
LED Lamps: the Battle of the Bulbs

One of the most challenging fields in solid-state lighting is the replacement of the conventional light bulb by LED technology. In this presentation the world of light bulbs and the challenges for LEDs will be introduced. The diversity of shapes, applications and specifications will be touched upon. Critical success factors for the acceptance by professional users and home consumers, and the efforts by governments around the world will be discussed. Philips development of the first phase to replace the 50-W bulb will be explained, starting from the challenge of the L-Prize lamp. An outlook for 2010-2015, including cost and performance targets relative to traditional light sources, will be provided.

SPEAKER:
Jean Paul Jacobs
Product Development Director, LED Lamps and Systems
Philips Lighting China

Jean Paul Jacobs began his career at Royal Philips Electronics, where he had ten years international experience working in the Netherlands, Mexico, China, and at a joint venture of LG Electronics and Philips. In 2004 he moved to Philips Lighting in the area of solid state lighting. After leading the SSL team at the Advanced Development Lighting Laboratories, he was in charge of the SSL module development group in Eindhoven, The Netherlands. Since August 2008 he has been the product development director of the Philips Global Business Unit for LED Lamps and Systems development team in Shanghai, China

Friday, October 1           11:30 - 12:15  PM     
New Applications and Integrated Solutions Being Made Possible by Rapidly Changing LED Technology

This presentation will address some of the effects of the rapidly increasing performance of  LED technology, which is making it possible for many more lighting applications to break into the "good enough” point. The focus will be on the recent improvements of LED technology, the new applications being targeted, and how integrated solutions (light engines) can quickly decrease time to market for many lighting manufacturers.

SPEAKER:
Costa Politakis 
Worldwide Market Segment Manager
Future Lighting Solutions

Costa Politakis has been involved with high-power LEDs since 1999, when Future Electronics and Philips Lumileds engaged in an exclusive partnership to pioneer LEDs as a light source. His prior experience includes product management in developing, selling and marketing consumer lighting products across major North American retailers. He is now exclusively responsible for marketing "light" as a complete solid-state lighting system solution. Costa regularly presents at industry and customer forums and seminars worldwide, promoting the adoption of high-power LED technology.

HB LED Market Track Adjourns at 12:15 on Friday, October 1